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The right technology investment can lead to business success. With customer relationship management (CRM) software at the helm of your sales and marketing efforts, you can nurture long-lasting business relationships and improve your bottom line. If you need a little bit more convincing, we’ve compiled five more reasons why your business needs CRM.

Grows with your business
The ol’ Rolodex may have been useful for managing a few clients, but you’re going to need a better solution if you plan to maintain relationships with hundreds, possibly thousands, more.

For decades, Apple has enjoyed a reputation of being nearly invulnerable to threats of malware. That may be an exaggeration, but there is a bit of truth to it. However, if you’re using Apple devices in your organization, you can’t afford to take this exaggeration for granted.

Tech giant Google has always listened to customer feedback to make continuous improvements to its powerful suite of applications. And in the most recent case, Google Cloud’s G Suite has introduced five new updates. What do they include and are they worth getting excited about?
Basic Mobile Management
G Suite’s Basic Mobile Management offers an agentless way to manage iOS devices by allowing admins to mandate basic security on those devices without requiring users to install mobile device management profiles.

Virtualizing your desktops comes with a number of benefits, one of which is improved security. Unfortunately, nothing perfect lasts forever, and the virtualization industry is facing a frightening new form of malware. Although this threat is nothing more than a facelift on an old virus, it is just as dangerous as it was the first time it made headlines.

Knowing your friend’s schedules comes in handy when you’re trying to arrange a reunion, and the same can be said for businesses. Through calendar sharing, employees can simultaneously arrange meetings, prioritize projects and set schedules for contacting customers.

VoIP has become the ultimate communication tool for enterprises, but it has also become another vulnerability that hackers exploit. Because voice is essentially transferred as data, the risk of digitized messages being intercepted and heard by unauthorized ears increases.

By now, that voice on your smartphone that you constantly rely on to search for recipes or movie schedules may already be part of your Googling routine. As helpful as it is, barking commands at your Google Assistant, an intelligent personal assistant, isn’t always the best way to go.

In the past year, Microsoft was heavily criticized for forcing the Windows 10 OS update on PC users. After thousands of customer complaints, the tech giant vowed to make changes and appease disgruntled end users. With the new year are signs that the firm is finally tending to these problems.

Cyber security is something you hear about a lot these days. Sometimes it’s thrown around to scare business owners, other times it has proven to be a cautionary tale, one that small businesses can learn from to fend themselves from online threats that can leave devastating impact.