Who else wants email subject lines that get prospects to open up, read and respond?
The best e-mail subject lines provoke interest and inform without giving too much away. Here are five templates you can customize to skyrocket your response rates. – Offering a helpful tip or fact builds credibility and gets the conversation going. “10 mins – <-Blog.Hubspot.com
Google’s AMP project could have a deep impact on your marketing.
If your business is like most, the majority of your market has migrated from desktop to mobile. If you’re not reaching them there, you’re probably not reaching them. Yet many mobile web pages are confusing, slow-loading and frustrating to users. And that matters to you, the advertiser. According to Kissmetrics, for example, 40% of web users abandon a page that takes longer than three seconds to load. Google’s Accelerated Mobile Pages (AMP) project seeks to solve that issue by making the mobile experience fast, beautiful and secure for users. The sooner you “AMP up” your web pages, the greater your advantage over competitors.-SearchEngineWatch.com
“Mousejacking”: Need you be concerned?
Researchers at security firm Bastille report that with a simple $10 antenna and a few lines of code, hackers could take over your wireless mouse and keyboard. “Airgapped” computers – that is, computers physically separated from the Internet – are particularly at risk. Fortunately, hackers’ options are limited: they would have to be within a few hundred yards of their target, and likely would need to see its screen to unlock access. However, once inside, it might take only a few moments to inject a piece of malware. It’s unlikely that anyone at your company will attract such a highly targeted attack. Yet it pays to not underestimate the vulnerability of even the most mundane of devices.-Popular Mechanics
Experience the power of social scheduling with Doodle.
Trying to coordinate a team meeting can frustrate you even more than herding cats. Instead of wasting half your day tracking replies to a group e-mail thread, you can let Doodle do the work for you. You simply enter the name, location and description of your event, and select available dates and times. Then choose from a menu of settings, such as “if need be” options for busy participants, or confidential results so that only you can see the answers. Type in or copy/paste participants’ e-mail addresses, add a personal message, and boom – you’re done! Doodle does the rest, yet gives you control over the final outcome. And just think, no more cat-herding.-PCmag.com
What can “Google My Business” do for your business?
According to a survey by SEO services company Bright Local, local search delivers a greater marketing ROI than any other digital marketing channel. And a well-optimized Google My Business page can be the best way to drive local clicks and calls to your business. It does that by helping you manage how customers find you in Google Search and Maps. To get the most out of Google My Business, fi rst verify your business with Google. Then make sure your company’s name, address and phone number (NAP) that’s listed in your Google My Business page matches up exactly with your website, social profi les and local directory citations.-SmallBizTrends.com